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Transatlantic Case Study — Pipedrive CRM | Webcite.ai
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Case Study · Travel Management · CRM and Operations

How Transatlantic connected five service lines into one operating system

A multi-service travel management company replaced scattered inboxes and disconnected tools with Pipedrive at the centre — connected to Monday for delivery and Zoho Workplace for collaboration.

Transatlantic
Travel Management
Reservations · Ticketing · Tours · Corporate · VIP
Pipedrive · Monday · Zoho Workplace
3Platforms connected as one system with Pipedrive as the central hub
5Service lines connected into a single client and pipeline view for the first time
0Inbox-managed client relationships. Every contact, conversation, and next step lives in Pipedrive
The Context

Five service lines. One business.
No single view of any of it.

Transatlantic operates across five distinct travel service lines: reservations, ticketing, tours, corporate travel, and VIP protocol. Each line has its own clients, its own workflows, and its own way of managing bookings and relationships. For a long time that worked — because the business was small enough for one or two people to hold it all together.

As the business grew, the absence of a connected system started costing them real money and real clients. Leads were being followed up inconsistently. Corporate accounts were being managed out of personal inboxes. Nobody had a clear view of what was coming in, what was being delivered, or which clients were at risk of going quiet.

The solution was not just a CRM. Transatlantic needed a connected operating system — with Pipedrive managing client relationships and the sales pipeline, Monday handling reservations and delivery, and Zoho Workplace keeping the team connected. All three talking to each other, with Pipedrive at the centre.

The Challenge

Complex operations.
Run entirely on memory and goodwill.

01

No CRM — client relationships managed from inboxes

Every client contact, booking history, and follow-up commitment lived in personal email accounts. When a team member was busy or unavailable, that relationship was effectively on hold. There was no shared record anyone else could pick up.

02

Five service lines with no shared pipeline

Reservations, ticketing, tours, corporate, and VIP all ran as separate operations with no central view. Leadership could not see the combined pipeline, identify the most valuable clients across service lines, or spot where revenue was being left on the table.

03

Leads followed up inconsistently

New enquiries came in across multiple channels and were handled differently depending on who picked them up. Some were followed up quickly. Others went cold. There was no standard process and no system to enforce one.

04

Reservations and delivery disconnected from sales

When a booking was confirmed, information had to be manually transferred from wherever the sale happened into whatever system was being used to manage delivery. That created errors, duplication, and a constant risk that something important would get lost in the handover.

The Solution

Pipedrive at the centre.
Monday and Zoho connected around it.

We mapped the full Transatlantic operation before recommending any platform. The right answer was not one tool — it was three tools working together, each doing what it does best, with Pipedrive as the hub that connected them.

CRM Hub
Pipedrive CRMAll client contacts, leads, corporate accounts, and relationships. Sales pipeline across all five service lines. Follow-up sequences and activity reminders.Central hub
Connected
Delivery
Monday CRMReservations, bookings, and tour delivery. Project boards for corporate travel programmes. VIP protocol coordination and task management.Delivery and operations
Connected
Collaboration
Zoho WorkplaceTeam communication, document management, and internal collaboration. The connective tissue that keeps the whole team aligned across service lines.Team collaboration
Every lead and client contact entered once in Pipedrive — visible across all five service lines without duplication
When a deal closes in Pipedrive, the booking moves directly into Monday for delivery — no manual transfer, no risk of information getting lost
Corporate accounts managed with defined pipeline stages, renewal reminders, and full relationship history in Pipedrive
VIP protocol and tour delivery managed in Monday project boards connected to the originating Pipedrive deal
The whole team communicating and collaborating in Zoho Workplace with client and project context always at hand
The Results

Three platforms. Five service lines.
One business that finally runs as one.

Pipedrive connected to Monday and Zoho Workplace — three platforms working as one system for the first time
All five service lines visible in one Pipedrive pipeline — leadership can see the full business in one view
Zero inbox-managed client relationships — every contact, conversation, and next step lives in Pipedrive
Deals closed in Pipedrive flow directly into Monday delivery boards — no manual handover, no lost information
Corporate accounts and VIP clients managed with the same rigour as new business — tracked, followed up, and never left to chance
Transatlantic now runs five service lines from one connected system — every client relationship managed in Pipedrive, every booking and delivery tracked in Monday, and the whole team collaborating in Zoho Workplace.

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