How eRecruiter Africa built a connected revenue engine on Zoho One
A pan-African talent solutions provider replaced a static CRM and disconnected tools with one unified go-to-market system — and grew client bookings by 40% in 90 days.
A fast-growing talent business.
Held back by disconnected systems.
eRecruiter Africa had built a strong reputation as a pan-African talent solutions provider. Their consultants were placing candidates across multiple markets, managing client relationships across borders, and running marketing campaigns alongside active delivery work. The problem was that none of these functions talked to each other.
Sales was in one tool. Marketing in another. Delivery in a third. Analytics were pulled manually from spreadsheets. The business was growing in spite of its systems — not because of them. Every week, time and revenue were being lost to the gap between how the business worked and how its tools were set up.
Growing across Africa.
With no single system to support it.
A static CRM that nobody trusted
The existing CRM had been set up once and never properly configured for how the team actually worked. Data was incomplete, stages were irrelevant, and consultants had stopped using it. Decisions were based on memory and conversations rather than pipeline data.
Marketing and sales running separately
Campaigns were going out but nobody could see which ones were generating leads or converting to bookings. Marketing and sales were operating as separate functions with no shared data and no visibility of each other's activity.
Delivery and client management in different places
When a placement was confirmed, information had to be manually moved from the sales process into whatever was being used to manage delivery. That created duplication, errors, and a constant risk that client commitments would be missed.
No analytics the business could act on
Leadership had no real-time view of pipeline, booking rates, campaign performance, or team activity. Reports were built manually from multiple sources and were always out of date by the time anyone looked at them.
Six Zoho apps. One connected system.
Built around how eRecruiter actually works.
We mapped the full eRecruiter go-to-market process before recommending any configuration: how leads came in, how they were qualified, how placements were managed, and how client relationships were maintained after delivery. Then we built Zoho One around that map.
Zoho CRM
Client pipeline, qualification stages, follow-up sequences, and full relationship history across all markets
Zoho Campaigns
Email campaigns connected directly to CRM so every lead and response is tracked in the pipeline
Zoho SalesIQ
Website visitor tracking and live chat feeding new leads directly into the CRM pipeline automatically
Zoho Analytics
Real-time dashboards covering pipeline, booking rates, campaign performance, and team activity
Zoho Projects
Placement and client delivery managed in project boards connected to the originating CRM deal
Zoho Flow
Automated workflows connecting all six apps so data moves between them without manual intervention
40% more bookings in 90 days.
One system the whole business runs on.
We work with the platform you are on.
And help you get the most out of it.
Not every business is in a position to switch CRM platforms immediately. Contracts run. Teams are mid-implementation. Existing data needs to be managed properly. We understand that — and we work with it.
Whether you are on Zoho, HubSpot, Monday, or something else entirely, we can implement, configure, and manage your current setup to get it working properly for your business. The platform matters less than having a process built properly around how you work. We have delivered results across all of them.
And when clients do reach the point of choosing or switching platforms, we are there to help with that too.
When clients ask us which platform we recommend, the answer is almost always Pipedrive. It is the platform we know best, the one we are an Authorised Partner for, and in most cases the one that fits a growing business best. But that conversation happens at the right time — not before you are ready for it.
Want to see what this looks like for your sector?
We'll map your current setup, identify where things are breaking down, and show you what a proper system looks like.
